We live in a society, amongst communities who forget a lot. Customer Relationship Management solution (CRM) – a term that now a days, even a lay man would be aware about – but we have forgotten the benefits, pros and cons and mainly the business segment that should be utilizing it for enhanced ROI and operational efficiencies. Increasing number of businesses yield benefits of this technology; may it be small, medium or multilevel – multidisciplinary.
The reason why I mentioned in my first statement that people tend to forget is because, we have come a long way with technological evolution and still are living with myths about CRM Solutions. One of them is “Small businesses cannot afford CRM”, & the belief has gradually transformed into people saying “Small Businesses don’t need Customer Relationship Management solution…!” – Which you all would and should agree – is not the fact.
The reason why I mentioned in my first statement that people tend to forget is because, we have come a long way with technological evolution and still are living with myths about CRM Solutions. One of them is “Small businesses cannot afford CRM”, & the belief has gradually transformed into people saying “Small Businesses don’t need Customer Relationship Management solution…!” – Which you all would and should agree – is not the fact.
One of the reasons why I feel you would agree with me is – that nearly all major CRM Solutions are now available in form of SaaS (Software as a Service). The feature which makes the presence of SaaS wide felt is that businesses now no more need to outright purchase the CRM. They can use the CRM software by paying a monthly subscription fee to the service provider. This undoubtedly makes CRM usage more affordable – for businesses of every size and complexity. Now, let’s see why even small businesses need Customer Relationship Management Solutions.
Designing and Developing a CRM that suits your small business needs
Small businesses are the ones responsible for the entire industry verticals evolvement – as the ones that were small yesterday made it to be big as a progression. Also these small businesses have several and separate needs. Your CRM solution provider knows this well, and hence the Customer Relationship Management solutions that they offer – allow you to customize almost anything. This empowers the small business owners to view the facts and figures critical to their business – conveniently.
Keep in tune with the change and competition, of course
Increased number of businesses has started using CRMs. It is high time to move ahead and hence small businesses cannot rely on manual processes which have grown old-fashioned. Using a CRM solution of evolved quality itself is an indicator that you along with your small business are well-informed about the latest technological advances. This also means that any and every small business can compete efficiently and effectively with several competitors. But all this is possible only in a situation when you are equipped with an appropriate CRM solution.
Appropriate break even and high return on investment (ROI)
Implement the CRM in your small business and see the difference in collaboration, ability and convenience in accessing information from desktops – mobiles and it also connects you to customers on social media. What do you think…are these not the indicators that the ultimate result would be in form of high returns for the amount that you spent? It also ensures you of diminishing cost of sales which is an added advantage.
Power and popularity of Social media works to your advantage
Social media has evolved as one of the most preferred ways of delivering prominent customer service. A lot of businesses are inclined on reverting to business queries, inquiries and requests through the medium of social media as it enhances the spread of information to those as well, who may be their prospective clients. Modern CRM solutions are designed specifically to integrate popular social media sites seamlessly, enabling small businesses to be aware of customer perceptions – positive or negative.
Enhanced operational efficiencies and productivity
Capturing small yet critical details from client relationships is what the CRM software has to offer to small businesses. It also helps them monitor the results of marketing outreach campaigns and assist in avoiding service issues from going out of control.
Improved lead conversion
CRM solutions are there to streamline the customer database and give a 360 degree view of all the interactions – in favor or against. CRM solutions also give an instant and convenient access to sales team – resulting in enhanced insight to sales opportunities. Solutions are designed to auto pilot tasks including following up on leads, closing sales deals on time and ensuring superior service deliverance. What do you think….will all these functions not significantly boost customer retention rates?
Conclusion
Small businesses mandatorily need Customer Relationship Management Solutions, but are advised not to opt for just any CRM solution. They are supposed to examine the CRM system for:
Source: http://www.enterprisecioforum.com/why-do-small-businesses-need-customer-re/
Designing and Developing a CRM that suits your small business needs
Small businesses are the ones responsible for the entire industry verticals evolvement – as the ones that were small yesterday made it to be big as a progression. Also these small businesses have several and separate needs. Your CRM solution provider knows this well, and hence the Customer Relationship Management solutions that they offer – allow you to customize almost anything. This empowers the small business owners to view the facts and figures critical to their business – conveniently.
Keep in tune with the change and competition, of course
Increased number of businesses has started using CRMs. It is high time to move ahead and hence small businesses cannot rely on manual processes which have grown old-fashioned. Using a CRM solution of evolved quality itself is an indicator that you along with your small business are well-informed about the latest technological advances. This also means that any and every small business can compete efficiently and effectively with several competitors. But all this is possible only in a situation when you are equipped with an appropriate CRM solution.
Appropriate break even and high return on investment (ROI)
Implement the CRM in your small business and see the difference in collaboration, ability and convenience in accessing information from desktops – mobiles and it also connects you to customers on social media. What do you think…are these not the indicators that the ultimate result would be in form of high returns for the amount that you spent? It also ensures you of diminishing cost of sales which is an added advantage.
Power and popularity of Social media works to your advantage
Social media has evolved as one of the most preferred ways of delivering prominent customer service. A lot of businesses are inclined on reverting to business queries, inquiries and requests through the medium of social media as it enhances the spread of information to those as well, who may be their prospective clients. Modern CRM solutions are designed specifically to integrate popular social media sites seamlessly, enabling small businesses to be aware of customer perceptions – positive or negative.
Enhanced operational efficiencies and productivity
Capturing small yet critical details from client relationships is what the CRM software has to offer to small businesses. It also helps them monitor the results of marketing outreach campaigns and assist in avoiding service issues from going out of control.
Improved lead conversion
CRM solutions are there to streamline the customer database and give a 360 degree view of all the interactions – in favor or against. CRM solutions also give an instant and convenient access to sales team – resulting in enhanced insight to sales opportunities. Solutions are designed to auto pilot tasks including following up on leads, closing sales deals on time and ensuring superior service deliverance. What do you think….will all these functions not significantly boost customer retention rates?
Conclusion
Small businesses mandatorily need Customer Relationship Management Solutions, but are advised not to opt for just any CRM solution. They are supposed to examine the CRM system for:
- Ease of learning and operating
- Whether it integrates well with other existing systems of the enterprise?
- Does it deliver real time reports?
Source: http://www.enterprisecioforum.com/why-do-small-businesses-need-customer-re/